ARA Foundation receives $123,500

The rental industry displayed its generosity to the ARA Foundation during The Rental Show in Las Vegas Feb. 11-14, as more than $123,500 was raised during the show to support the Foundation’s efforts.

A live equipment auction on Feb. 13, sponsored by Ritchie Bros. Auctioneers, raised $93,100, while a silent auction raised more than $10,500. More than $19,900 in other contributions was made to the Foundation, including at the auction and the Foundation booth on the trade show floor.

“I can’t tell you how amazed I am by the generosity of both the general and associate members with their support at The Rental Show,” said Bill Pedersen, chair of the ARA Foundation board of trustees. “The associate members responded by donating equipment for the auction, plus QUALCOMM sponsored the reception and Ritchie Bros. Auctioneers sponsored the auction itself. Their generosity was matched by the attendees, who bid almost every item to its full value or more. The contributions made at the end of the auction and at the Foundation booth just added to the show’s success. I believe this amazing response shows the support of the industry for the Foundation and its programs. Thank you to all those involved!”

Eagle West announces personnel changes, innovative website updates

Eagle West Equipment Inc. has created and launched an online tool to help crane companies, contractors, construction companies and trades people find the perfect crane for any job.

"Our new online "find a crane" tool allows users to simply input the depth of the building, and our search engines will find and recommend a selection of cranes that will meet the projects needs," said Gerry Wiebe, vice president of sales and business development. "Further with a little bit of contact information input you can communicate your needs directly to us, or our dealer network and get on the fast track to customer service. "

Eagle West also recently announced the appointment of Wendy McClelland as marketing and communications coordinator. In this new position, McClelland will be coordinating all aspects of the Eagle West marketing programs; including crane sales and rentals, generator and crane accessories.

The company also is pleased to announce Larry Armstrong was appointed as regional manager for the U.S. Southwest.

Armstrong will be based in Phoenix, and in his new position will be focused on growing the Eagle West dealer network, providing a full range of support to Eagle West dealers in his region and working on the overall sales growth of the company.

NLE now offers warranties on equipment

National Lift Equipment has created a warranty program to further assure customers of the quality of the equipment it sells, according the company.

The warranty varies by type of equipment, but in general covers engine, transmission, and drive train components, components of hydraulic systems, and parts for generators and light towers. Varying levels of coverage are available.

NLE also recently announced its international business grew 30 percent over the last year. Increased sales overseas occurred in the United Kingdom, Australia, New Zealand, South Africa, Germany, Poland and Asia.

NLE provides scissors and boom lifts, forklifts, cranes, and wheel loaders, dozer excavators, and related equipment.

New Holland Construction and Kobelco name Edgar J. Chavez director of marketing

New Holland Construction and Kobelco Construction Machinery America appointed Edgar J. Chavez as director of marketing for North America. Chavez will be responsible for all North American marketing strategies and activities for the New Holland Construction and Kobelco brands, reporting directly to Terry Sheehan, president of Kobelco America and vice president of New Holland Construction.

For the last two years, Chavez has served as director, key national and government accounts and global product development platform-marketing manager for New Holland Construction and Kobelco America. As the North American marketing director, Chavez will continue his service and contributions to both brands.

“Edgar’s global marketing experience will bring valuable insight to the marketing and product portfolio strategies of New Holland Construction and Kobelco America,” Sheehan said. “We anticipate using his expertise as these brands continue to grow and evolve in North America.”

Datalogic Mobile appoints new North America sales manager

Brad Wall was recently announced as Datalogic Mobile Inc. sales manager for North America. Wall is a veteran of the AIDC Industry with over 20 years experience, the last eight years with PSC/Datalogic.

“We were fortunate to have someone on our staff with the technical background, sales experience, and leadership skills needed for this very important position,” said Marino Tanas, president of Datalogic Mobile Inc. “Our momentum continues to increase serving the retail, warehousing, and field force automation markets with a full range of Datalogic products – Memor, Skorpio, Falcon, Pegaso, Kyman. Brad’s energy and experience will fuel our fast growth and expansion in North America.”

Wall’s experience includes extensive tenure at Stratix Corp. and Manhattan Associates, giving him first hand experience as a reseller.

“Resellers provide end-users with complete solutions and the Datalogic Mobile business model is directed at selling through our channel,” Wall said. “I am very familiar with the challenges resellers face in today’s competitive market. Datalogic Mobile offers rugged products that resellers can use to win more business and be rewarded for the value they add.”

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